Why Is There a Big Gap Between AdSense Earnings and Blogger Traffic?
One of the most confusing experiences for new bloggers using AdSense is realizing that actual earnings are far lower than expected , even when traffic appears high in Blogger stats. Blogger may show thousands of views, but AdSense shows only a few hundred impressions. What's going on? In this post, we’ll examine the differences between Blogger traffic stats and AdSense analytics , explore why these numbers often diverge, and share practical insights for monetization. What Does Blogger Count as Traffic? Blogger's native traffic tracker is very simple. It registers a page view as soon as a request is made to the server, without determining whether the visitor is human, a bot, or using an ad blocker . For instance, visits by Googlebot, Naverbot, or Chinese web crawlers are all included in your view count. This means Blogger stats can include non-human or low-quality traffic that has no bearin...